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  • 28
    Oct
    2009

    Buy Bactrim No Prescription

     
    Posted by Gregg

    Buy Bactrim No Prescription, The web2awards is the world's first annual award competition that names the best websites in the printing industry. The web2awards were established by Printing Industries of America to recognize, honor, and elevate printers that are achieving excellence with their online presence.

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      SHARE THIS TAGS: Awards, Clients, Interactive, News, Uncategorized
  • 4
    Sep
    2009

    Volunteers of America’s 2008 Annual Report Receives Excellence Award

     
    Posted by Gregg
    We're proud to announce the Volunteers of America 2008 Annual Report received an Excellence Award from the 2009 American Graphic Design Awards competition. One of the largest and broadest competitions honoring all forms of electronic, print, motion and interactive design. Thanks go to Mila, our production team, Meredith Light, and especially our client for trusting us to tell their story.grafikvoa_annualreportcovergrafikvoa_interiorspread
      SHARE THIS TAGS: Awards, News
  • 29
    Jul
    2009

    “Design shouldn’t be personal…”

     
    Posted by Gregg
    OK, that's just crap! I think the saying is usually completed with..." if you want to make money." Right? Well, while debate continues to go on I want to share some new work I'm having fun doing that does have a personal meaning to me. I love jazz music and singing it. Recently I've volunteered to work on promoting a network of live vocal jazz performers in the DC metropolitan area. These singers are from all walks of life and my friends. The series is every Thursday night at Blair Mansion just off of Georgia Ave. (Go to blairmansion.com for the full schedule.) While I'm not a part of this first group I expect to be singing on Sept. 10th or later in the fall. My plan is to showcase a combo of visuals and music... but I'm not saying more until I literally get my act together. Meanwhile here's the poster. vjs_posterweblg_0729093
      SHARE THIS TAGS: Anything + Everything, Design Issues
  • 14
    Jun
    2009

    Pro Bono Criteria

     
    Posted by Gregg
    Our firm is often called upon to engage in pro bono work. Sometime a long-standing client will ask us to provide our services for a worthy cause. Other times, employees of our firm might have a specific interest that could use our help. The reasons vary. However there is a list of criteria we've learned to ask ourselves before making a commitment, and we offer them up for discussion as a good rule of thumb for others about to take this leap. Here's our top 10. 1. Our first consideration is timing. Can we as a firm take on the commitment based on what we've already committed to in our studio? As much as we may want to, if our resources are thin, we have to pass. 2. Is the cause something we're passionate to support? And will it go against the beliefs of even a minority in our firm? 3. Will a partner lead this charge? We don't believe that it sends the right message to ask our employees to make a personal commitment of time and energy if we are not leading by example. 4. Is the potential client specific about their goals? It's not enough to want a new identity or website. When working for a pro bono cause we seek actionable results for these clients. Our time is too valuable to create something for the sake of making it "new." 5. Can the client afford to produce something of quality? This one's admittedly a bit tricker to stick to. You must be up front regarding this question. Don't wait till after you've committed. If the case is such that there is no funding for creative services, we still must know that the client can either find funding to produce quality execution or has secured other partners who will donate their services— at the same level of commitment that Grafik brings to the table. 6. Are we committed to the work being done on business hours? From our experience, we've realized that it's critical that our staff understands Grafik is serious about the commitment we've taken on. 7. Will this effort foster a deeper relationship with our long-standing clients? Another tough one to answer. Only you can figure this out. 8. Can we create a story in our community around our effort? OK, it may sound a bit self-serving but it is a real consideration as we make our choices. 9. Can we exercise our creative chopps? Another consideration that may on the surface sound less "selfless," but pro bono work is not charity. 10. Is the potential client willing to give your firm creative freedom? You'd assume if they've approached you, that must respect what you can offer. Not always the case. Please don't dance around this one. Be specific. Should you be able to to answer yes to all of these. Of course. But if you end up with half on the affirmative side, go back to question #1 and then make your decision.
      SHARE THIS TAGS: Uncategorized
  • 7
    Apr
    2009

    Gay Business Networking or Something?

     
    Posted by Gregg
    Sometimes I'm embarrassed to be gay. Like today when I retrieved this email from my spam filter. It's not because of my sexual orientation or any feelings of being unworthy. And it's not very often, mind you. I'm an out and proud, "raise your hands in the air" when I wanna be kind of guy. But when I receive emails like this one from PEN DC, the metro area's GLBT Chamber of Commerce, hosting a gay business owners networking event along with Discovery Communications I just have to pause. Maybe it a marketing ploy to lure younger vapid gay members. Correct me if I'm wrong, but isn't our younger generation becoming more socially and politically conscious— concerned with sustainability, green technologies, gay marriage? Sorry, that's probably an unfair assumption to make about a population segment. Perhaps this was conceived as a way to spice up the programming for the not-so-young members? And what about the "L" in GLBT? No. Of course, the real lure is to learn about the points they've clearly outlined in the email and ad:
    Learn:
    • How he is building a brand around his success on the show.
    • The business of being a Supermodel.
    • The ins and the OUTs of being Gay in the modeling industry.
    • What life is really like as a Supermodel.
    Cash bar provided by Eggspectation. Ticket Prices include AFTER PARTY with Ronnie.
    Oh yes, did I mention the 8:30-10:30PM "afterparty"? Hot!
      SHARE THIS TAGS: Inside The Beltway
  • 20
    Feb
    2009

    Just Launched!

     
    Posted by Gregg

    We're pleased to announce the launch of McArdle's new website (www.mcardlesolutions.com). Long known as one of the area"s top printing companies, McArdle has evolved their knowledge, service and offerings to stay one step ahead of the rapidly changing communications industry. They approached Grafik to help communicate their evolution from ink on paper to today's full breadth of offerings which include customized training, digital asset management, 1:1 marketing and more. With over 10 years of experience working together, Grafik began a rebranding process from logo design, print collateral, display signage and now— a new website.
     
     
     
     
    The new website navigation design allows users to easily find the service they need while surfacing other services that visitors may not be as familiar with. A series of "Did You Know?" facts throughout the website support the effort to communicate their depth and breadth of expertise and service.
     
    The website also communicates a level of personality and service McArdle is known for by their long standing client relationships through the straightforward design, color choices, illustration style. Features such as "Ask Our Experts," and "Get a Quick Quote," allow McArdle to raise the bar on customer service and generate new ways to stay in touch with prospects and clients. 

      SHARE THIS TAGS: Business of Design, Clients, News